Jan Powell | Graphic Design Portfolio
Over 12 years of multidisciplinary experience, focusing on the big picture to deliver nuanced design.
PRINT MARKETING
Served as the primary print designer for the in-house team.
Designed marketing and patient education materials, including print ads, rack cards, flyers, booklets, direct mail postcards, newsletters, and reports.
Developed concepts and designed quarterly rotating poster displays, merchandise branding, recruitment banners, and building signage.
Managed the entire process from initial concept through final coordination with vendors to ensure quality and timely distribution.
PSA - Monthly Print Newspaper Ads
National Recruitment Event Booklet Ad
Local Art Walk Ad
Regional Real Estate Magazine Ad
Provider Rack Card (front side)
Mammography Mailer (front panel)
Poster Display - Medical Arts Center
Poster Display - Foundation
Quarterly Hospital District Newsletter (click for PDF)
BRANDING
Served as a key gatekeeper for an institutional rebrand, converting print assets and enforcing corporate guidelines across a hospital system with 13 clinics.
Integrated leadership’s strategic plan and core values into visual mediums throughout the organization.
Created digital and print materials featuring official logos, taglines, colors and photography to maintain a seamless identity for employees, patients and the public.
Developed brand concepts and presented campaigns to a newly formed sister organization, including logo designs and color palettes.
FREELANCE BRANDING
2023-24: Presented comprehensive branding campaigns to a freelance client, using InDesign, Figma and video tools to deliver a series of on-demand strategic pitches. (See PDF for slides of an early session. Recorded using Loom.)
2024: Created brand for my freelance business. (See my logo process.)
2012 Branding Booklet (quick view) - click for PDF
Strategic Plan - Booklet (web layout) - Click for PDF
Core Values - Concept + Presentation
Core Values - Fabric Banners
Core Values - Monthly Desktop
Core Values - Slide, Employee Orientation
Core Values - Intranet Banner
Core Values - ER Vinyl
Core Values - Admin Stairway Vinyl
Strategic Plan - Concept + Hospital Portico Sign
DIGITAL COMMUNICATIONS
Managed content for the company's intranet and public websites.
Designed and programmed slides for digital displays (hospital and clinics).
Composed, compiled and scheduled daily announcement emails to all staff.
Social Media:
Received training via Mayo Clinic's Social Media Network (Rochester, MN)
Drafted organizational policy; presented to new employees
Proposed strategic campaigns
Managed content across platforms, monitored responses
(PDF of Social Media Presentation to New Employees listed below. Click here for my cheat sheet notes.)
Digital Display Slide - Event
Digital Display Slide - Medical Arts
Digital Display Slide - Education
Digital Display Slide - Patient Story
Intranet Slide - Employee Welcome
Intranet Slide - Patient Story
Intranet Slide - Code of Excellence
Intranet Slide - Safety Award
Presentation - Social Media, New Employees (Click for PDF)
MULTIMEDIA STORYTELLING
Authored patient and provider feature stories, repurposing across digital and print media.
Sampled stories (KVH website):
Utilized Adobe Premiere Pro to script and edit video ads shown in local theatres and digital biographies for the website.